Code of Professional Conduct



As the APC often forms the bridge between the client and the professional, we consider it our duty of care to ensure that all Members behave in a professionally appropriate manner at all times. For this reason, all Members are required to adhere to the following Code of Professional Conduct.

All Members of APC undertake to:

  • 1. Respect the dignity and worth of every human being, and their right to self-determination regardless of creed, culture, gender, nationality or sexuality
  • 2. Strive to act with integrity, independence and impartiality at all times
  • 3. Represent themselves and their qualifications and experience honestly and also (to the best of their knowledge) the skills and experience of any third party to whom they refer any of their customers/clients
  • 4. In the case of NLP and/or coaching, to only practise within the limits of their competency and certification, to their highest possible standards, updating their skills and knowledge on a continuous basis (CPD)
  • 5. Represent coaching, or other change-process interventions, as an option and at no time as a certain solution for any given problem
  • 6. Act as ambassadors for coaching and other change-pattern models so that they are presented as a professional and effective approach which can help people and organisations
  • 7. Avoid knowingly bringing the APC or any of the professional services it represents into disrepute through any act or omission
  • 8. Act as ambassadors for the APC, to promote its purposes and activities to a wider audience
  • 9. Respect legitimate needs and requirements for confidentiality by both clients and fellow members
  • 10. Respect the variety of different styles of coaching and complementary professions and avoid making adverse comments at all times
  • 11. Promote fellow members’ interests and avoid soliciting other members’ customers/ clients away from them
  • 12. Ensure that clients/customers expectations, and the basis on which they will be met, are understood by both parties and that contractual arrangements are not changed without appropriate discussion and written confirmation where appropriate

DISCLAIMER: The Code does not assume that individual Members possess particular levels of skill in any specific area. It is important, therefore, that users of Members’ services satisfy themselves that the person they are working with is appropriately skilled.

The APC will deal with any infringements of the Code of Ethics through its Complaints and Disciplinary Procedure.