APC - An Overview

The APCi grew out of the realisation that a great many people in the coaching profession are seeking a membership body to join that offers something different to that currently available. It is the passionate belief in the immense potential of every human being and the tremendous support that high-quality coaching, training and personal development intervention offers in helping people to achieve that potential that underpins our work and our commitment to building something more than just a membership organisation; a supportive and sustaining community.

Is the APC right for you?

  • If you are a professional coach seeking to become a part of a real community, then the answer is YES

  • If you are a professional Trainer or practicing NLP Professional then the answer is YES

  • If you are seeking a community to help you become the best you can be in your chosen profession, then the answer is YES

  • If you are an experienced coach without certification but with commitment, passion and a track record, then the answer is a loud YES

As our Founder, Ralph Watson, has said, “To respectfully paraphrase the great John F Kennedy, don’t ask what APC can do for you but, rather, ask what can we achieve together. Because that’s what APC is about; succeeding and growing together. 

What is our ‘Mission’? 

  • To provide an ethical and supportive community for professional coaches, trainers and NLP professionals globally

  • To welcome professionals in the above from all schools and disciplines

  • To provide supervision and professional support to our valued members

  • To help prospective ‘clients’ in finding professional and qualified coaching, training and NLP support

  • To provide a route to training and Continued Professional Development (CPD) for our members

  • To support organisations who want to provide professional coaching in-house

  • To provide the highest standard of certification so that participants in APC-certified coaching programmes may join a course and learn with confidence

  • To listen and respond to the needs of our members

Lofty aims? Yes, and we are dedicated to achieving them whilst maintaining a personal, professional and ethical community approach.



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